Writing a job listing might seem simple, but a vague or poorly written post is one of the main reasons people get the wrong type of applicants. If you’re hiring for a creative role, it’s worth spending a bit more time getting your listing right.
In this post, we’ll break down what to include in a job listing for creative roles like designers, video editors, content creators, and marketers. These tips will help your listing stand out and make it easier for the right people to say “this sounds like me.”
1. A Clear Job Title
Start simple. Use a job title people will actually search for. Avoid using internal titles or anything that sounds like a buzzword.
Good examples:
- Junior Graphic Designer
- Social Media Manager
- Video Editor
- Brand Designer
This is one of the most important parts of your listing for SEO and for job board visibility.
2. A Short Overview of the Role
In two or three sentences, tell people what the job is, who you are, and what kind of work they’ll be doing. This is where you set the tone and let them know if this sounds like a good fit.
Example:
We’re a creative agency working with fashion and music brands across the UK. We’re looking for a designer to help with campaign visuals, pitch decks, and social content. This is a hybrid role with two days a week in our London studio.
3. Responsibilities
Use bullet points. Focus on real tasks, not vague statements. Be honest about what the person will actually spend most of their time doing.
Example:
- Design social media posts, ads, and presentations
- Create visuals for client campaigns
- Collaborate with writers and strategists
- Occasionally help out with photo retouching or basic video
4. Skills and Experience
Be clear about what’s essential and what’s just a bonus. Avoid listing every possible skill just to cover your bases. That only makes people second guess applying.
Example:
Must-haves:
- Strong working knowledge of Adobe Photoshop and Illustrator
- Good understanding of layout, colour, and typography
- Comfortable working to a brief and deadline
Nice to have:
- Experience with motion graphics or video editing
- Familiar with tools like Figma or Canva
5. Salary and Location
This is often the part people skip — but you shouldn’t. Listings with salary info tend to get more views and more relevant applicants.
Example:
- Salary: £30,000–£35,000 depending on experience
- Location: Remote or hybrid from Manchester
6. A Bit About Your Company
You don’t need to write a full paragraph here, just one or two lines about how you work and what kind of culture you have.
Example:
We’re a small, collaborative team who value creative thinking and flexibility. We work with a mix of UK and international clients.
7. How to Apply
End with a clear call to action. Let people know what to send and where to send it.
Example:
To apply, send your CV and portfolio to jobs@youragency.com. Please include a short note about why you're interested in the role.
Final Thoughts
The clearer and more focused your listing is, the more likely you are to get applications from people who are genuinely a good fit. Keep it simple, avoid overcomplicating it, and remember you’re writing for real people, not just to tick a box.
If you’re hiring, post your creative job on UK Creative Jobs. It’s free during our launch and seen by designers, editors, content creators, and marketers across the UK.